Since Facebook changed its company name to Meta, there has been a lot written lately about the metaverse. As a combination of augmented reality and video that people can experience virtually, it creates a lot of consumer excitement for the potential that it can offer by bridging the virtual and physical worlds. There has been a parallel movement in B2B markets (some argue that it's part of the same movement) in the form of Digital Twins. As is often the pattern in technology, it is likely that the surge in consumer interest will be followed with business adaptation. Get ready for Digital Twins.