The Idencia team
The team at Idencia is fundamental to the success of the company. We like to think of ourselves as the rebar of the company while our software and services are the cement. Together, we are as strong as concrete.
Our goal as a company is to be as involved in the everyday operations for each one of our customers. We are attentive and understanding to help you work through your experience with Idencia. Learn more about each of our team members and maybe ask them a question about their interests next time you’re on the phone with us!
Jeff Pollock - CEO
Jeff became CEO of Idencia in 2015 and leads with a clear vision and deep commitment to the precast industry. He champions customers and stakeholders alike, building a company they can rely on for dependable solutions, consistent support, and long-term partnership.
Jeff continuously strives to build an organization our customers can rely on — providing consistent support, dependable solutions, and a long-term partnership they can trust.
Bence Reichert
Business Administrator
Bence plays a key role in keeping the company running smoothly behind the scenes. He oversees all accounting workflows, manages tax and regulatory obligations, prepares financial reports, and supervises internal sales and tag production.
Bence assists customers in procuring the tags and hardware they need and provide clear, timely support for any billing questions or concerns.
Keri Lartz
Customer Success Manager
Keri specializes in guiding new clients through a smooth onboarding experience. She helps customers customize and confidently use their system to fit their specific needs.
Through hands-on training and ongoing support, Keri ensures every client feels set up for success from day one.
Jay Behney
Vice President of Sales
As Idencia's precaster in residence, Jay brings more than 40 years of construction manufacturing experience and lasting relationships with plant owners, operations leaders, and quality teams. He leads Idencia's sales efforts, helping manufacturers replace manual processes with real-time digital visibility.
Jay believes good business starts with trust. He listens before he recommends and keeps every conversation focused on solving real problems, not just selling software. Many of the people he works with today he has known for decades, and he treats that trust as a responsibility.
Paula Mattis
Internal Concierge
Paula is dedicated to supporting and empowering the Idencia team. She ensures the infrastructure, resources, and systems are in place so the team can thrive and continue delivering exceptional value to customers.
Paula supports our customers behind the scenes by partnering closely with our forward-facing team members to ensure every request is handled thoroughly and efficiently.
Devin Willse
Technical Support Engineer
Devin is dedicated to delivering exceptional customer support. He assists customers with issues and requests, creates and maintains reports and dashboards, and supports development tasks as needed.
Devin supports Idencia customers by quickly troubleshooting issues and guiding them on how to use the system effectively to meet their specific goals.
Alyssa Henderson
Marketing Coordinator
Alyssa began her role as Marketing Coordinator. She works behind the scenes managing and maintaining Idencia’s presence across key social media platforms and is the voice behind our product, event, and informational announcements.
As Marketing Coordinator, Alyssa helps our customers stay informed and empowered by connecting them with the right resources at the right time.
Meghan Flynn
Product Owner
Meghan came to Idencia as Product Owner. Meghan serves as a Scrum Master and product leader for our software development team, bridging the gap between customer vision and technical execution. She defines and communicates product vision, ensuring every feature aligns with user needs and business goals.
Meghan’s role centers on transforming user experience requests and customer ideas into clear, actionable development tickets that drive real results.
Jonty Leak
Vice President of Product and Customer Experience
Jonty plays a central role in shaping the company’s product direction and customer experience. He translates company vision into actionable product strategy, champions the voice of the customer across the organization, and delivers solutions that serve the precast market with clarity and reliability.
Jonty listens closely to our customers and turns their feedback into practical solutions that streamline operations, increase profitability, and make their day-to-day work simpler and more efficient.
Douglas Seyler
Chief Customer & Growth Officer
Doug joined our team with over 30 years experience in the construction materials and construction technology industries, leading operations, business transformation, and customer success initiatives.
Having worked with CRH/Oldcastle, Summit Materials, B2W Software, and Trimble, he brings a natural alignment of technology solutions with operational performance. Doug holds a bachelor's degree from Saint Michael’s College and an MBA from New Hampshire College (SNHU).